Yasmin Tajudeen

Core Marketing Operations Lead

Obsessed with execution. I own the unglamorous-but-essential marketing ops that power growth: website scaling, email automation, sales enablement, and customer credibility at startup speed.

Traffic Increase
+42%
Email Open Rate
38%
Customer Reviews
350+
Hours Saved/Month
40+

Featured Projects

Website Ops Revamp
Website Operations

Rebuilt Webflow site with new landing pages and SEO optimizations. Implemented forms, pop-up integrations, and content refreshes to improve conversion funnels.

Results
  • 42% increase in organic traffic
  • 3 new conversion-optimized landing pages
  • 92 Lighthouse score
Tools Used
Webflow Zapier SEMrush HubSpot Forms
Email Campaign Optimization
Email Operations

Built automated MailerLite/HubSpot email sequences and A/B tested campaigns across multiple segments. Optimized send times, subject lines, and CTAs for maximum engagement.

Results
  • 38% average open rate (+12% YoY)
  • 7.8% click-through rate
  • 4.2% conversion rate increase
Tools Used
MailerLite HubSpot Segment Google Analytics
Sales Enablement Hub
Product Marketing

Created and maintained comprehensive sales enablement materials including competitor battlecards, case studies, and pitch decks. Organized content for easy access and version control.

Results
  • 18 battle cards created
  • 12 case studies published
  • 45% faster sales cycles
Tools Used
Figma Notion PowerPoint Google Docs
Content Ops at Scale
Content Operations

Coordinated multi-channel content distribution across Reddit, LinkedIn, Twitter, and company newsletter. Built content calendar, scheduling workflows, and engagement strategies.

Results
  • 45K+ total monthly reach
  • 2.4K Reddit community members
  • 68% average engagement rate
Tools Used
Buffer Reddit LinkedIn Google Sheets
Customer Reviews Program
Credibility Building

Managed and grown review presence across G2, Capterra, and SourceForge. Implemented review request workflows, response templates, and review monitoring systems.

Results
  • 4.8★ rating on G2 (180+ reviews)
  • 4.9★ on Capterra (95 reviews)
  • #3 in category on G2
Tools Used
G2 Capterra SourceForge Slack Automation
Marketing Ops Automation
Operations Excellence

Built internal tools and automation workflows to scale marketing execution. Integrated various platforms and created custom scripts to eliminate manual work and reduce errors.

Results
  • 6 automation workflows built
  • 40 hours/month saved
  • 90% process efficiency improvement
Tools Used
Zapier Make Airtable Python

Core Competencies

Webflow Expert
MailerLite & HubSpot Expert
Content Ops Advanced
G2/Capterra Management Expert
Sales Enablement Advanced
Marketing Automation Advanced
Data Analysis Intermediate
Project Management Advanced

Let's talk ops

Looking for someone to own marketing operations, drive execution, and scale at startup speed? I'm ready to help your team reach the next level.

Get in Touch